curiosity
collaboration
crafted copy

*

I’m a versatile writer based in Minneapolis.

*bonus:
curated playlists
cocktail menus

Expertise

 

AI-accelerated marketing copywriting

Editing and proofreading

Magazine and content management

Brand language and style guide development

What I write

 

  • Digital display and social media ads

  • Marketing copy for digital and print assets

  • SEO and SEM copy

  • Magazine feature stories and content

  • Strategic web content

  • Brand language and style guides

  • AI prompts for on-point outputs

  • Video scripts and speeches

  • Poetry

  • Music

  • A book (a real one with pages and chapters and everything)

Recent projects

 

Building brand voices and implementing them in AI platforms across an enterprise

Fortune 500 B2B and B2C 360 ad campaigns

University alumni magazines and campaign launch

Industrial marketing firm brand voice and website

Organization’s sponsored story, which garnered a multimillion-dollar gift (nbd)

Perspective

 

Contributions

 

I subscribe to the school of writers and editors who:

  • Aren’t afraid of using AI tools (but aren’t dependent on them, either)

  • Believe in the Oxford comma

  • Keep the exclamation point to the few opportune moments it deserves

  • Are serious about their craft and also know how to crack a joke

  • Know the difference between AI slop, clickbait, and clever turns of phrase

  • Respect the intelligence of the reading audience (and recognize that sometimes they need a little nudge to expand that intelligence)

  • Trust the power of stories and relatable language to convey complex emotions and ideas

  • Persistent curiosity about the project’s goals and audience

  • Unyielding attention to detail

  • A drive to learn more and expand my skills

  • A get-shit-done mentality while also planning for a more efficient process next time

  • 14+ years of professional writing and editing experience

  • A track record of collaboration with clients in business, finance, manufacturing, hospitality, nonprofit, religious, higher education, and more

About me

I’m a writer and editor who values variety—in leisure, in work, and in life. For example, I’ve:

  • Drafted copy about wide-ranging topics for hundreds of niche audiences, inspiring them to click, buy, subscribe, apply, and donate

  • Curated scores of playlists on Spotify

  • Written everything from web content, magazines, and print marketing campaigns to poetry, music, and a book—all pre-GenAI

  • Worked on a cattle ranch, on a sales floor, behind broadcast mixing boards, on stage, and on the road

  • Developed custom cocktail menus for social gatherings

  • Read an average of 27 books per year, from diverse authors and numerous genres spanning millennia

  • Completed The New York Times Daily Mini crossword puzzle in 20 seconds or less