I wrote monthly homepage brand copy (for 150+ year-old Augsburg University and Luther Seminary) that reinforced strategic institutional messages, plus CTAs that moved audiences further along in their student or donor journeys.

I developed brand language and wrote web copy that served to establish trust with prospective clients and drive leads for a manufacturing industry-focused marketing company.

I co-led a visual refresh of a college admissions landing page designed to cultivate stronger brand familiarity and inspire potential students to learn more, visit, and apply to attend the institution. My work on this project, updated annually, included writing, editing, interviewing, and curating testimonial quotes that highlighted key brand messages.

I wrote and edited SEO blog content and served as the in-house team’s liaison with an external marketing firm to increase the university’s key audience metrics and SEO ranking among regional competitors.

I researched, wrote, edited, and curated web content for a wine, beer, and liquor store franchise to deepen brand allegiance, accelerate social media engagement, and drive sales.

A long time ago, in a galaxy … well, the same galaxy, actually … I wrote a manuscript and planned to publish a memoir. With a shoestring marketing budget and an all-organic social media and email campaign strategy, I launched a successful crowdfunding campaign that raised more than 100% of the cash needed to build a website and edit, design, and publish the book, which was stocked in a local bookstore and on Amazon.